Backstage

Hit Record and Hit It Big: 7 Ways to Make Money on TikTok

Whether you’re into BookTok, fitness, cooking, or any other niche, making money on TikTok is easier than ever before. If you’re a budding creator hoping to earn money on the short-form video platform, ...

The key to TikTok Shop’s blockbuster $4.9-billion quarter? The fastest-growing spenders aren't from Gen Z — they're over 45

Creators can earn money on the platform by making sales videos reminiscent of TV shopping channels of old — and clearly, Gen ...

This wellness brand made $1 million on TikTok Shop in one month. Here’s its playbook

Apothékary’s chief marketing officer Tina Shim breaks down the brand’s winning TikTok Shop strategy.
Los Angeles Magazine

Is TikTok Shop Worth the Hype?

The Generation Z designation is interchangeable with “generation influencer” — teens and young adults are making “Get Ready With Me” videos sharing their favorite beauty products, exercise content ...