When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary ...

For the last 12 years, YouTube’s logo has been a pair of anachronisms wrapped inside each other. “We have the word tube in a tube,” says Christopher Bettig, the head of YouTube’s art department. “This ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...