Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. "You just had to be there." Recognize that phrase? You've ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Across multiple diversity-focused discussions at Advertising Week New York earlier this month, marketers shared one sobering sentiment: The industry has a long way to go in achieving meaningful ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

The resale market is becoming core retail infrastructure. What changing business models, brand strategies and technology mean ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Find out how to manage our price elasticity with Pricing Power and make more money for your business. “And thus, our marketing investment has made our brand 10% less price sensitive and contributed to ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...