If you've been relying on the old 'post and pray' strategy for Shorts, the 2026 landscape will feel like a different game entirely. Both TikTok and YouTube have officially transitioned from invitation ...

TikTok traffic surge: TikTok grew 11.7% month-over-month while other top sites saw declines, reinforcing its dominance in user attention. Shorts boosts payouts: YouTube Shorts increased ad revenue ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income on ...

YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

They, along with all the other YouTube Partner Program members, will have to accept new terms first, though. They, along with all the other YouTube Partner Program members, will have to accept new ...

Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year ...