Apple to Show More Ads in App Store Starting in March

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

The App Store will have even more ads in March 2026, starting with the UK

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming ...

Apple Accuses European Commission of 'Political Delay Tactics' Over App Store Changes

Apple claims the European Commission is refusing to let to implement App Store changes, instead using "political delay ...

Apple Ads adds more ad slots to App Store search results

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

iOS 26.3: Apple tests App Store ad design that blend into search results

Reportedly, some users on iOS 26.3 beta are seeing sponsored App Store results without the usual blue background, making ads ...

Apple testing new App Store design that blurs the line between ads and search results

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...