Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Martin Splitt of Google said on stage at SMX East that Google won't request Google Analytics and many other ad scripts when crawling your site. This saves in terms of resources and crawl efficiency. I ...

Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way. Ad testing can be a time-consuming part of the PPC ...

Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...