Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

Amazon (NASDAQ:AMZN) is ending its "Prime Try Before You Buy" service at the end of January, The Information reported Friday, citing notices the company sent its U.S. users. The service let Prime members order clothing,

The companies are among the latest major corporations to alter their diversity programmes since Trump's re-election.

Meta and Amazon are both axing their diversity programs, adding their names to a growing list of firms across corporate America making similar moves in anticipation of Donald Trump ’s return to the White House.

Some of America's biggest businesses have been scaling back their diversity initiatives, years after pushing for more inclusive policies in the wake of protests against the police killings of George Floyd and other Black Americans in 2020.