B.F. Skinner and others sparked a new psychological worldview now known as behaviorism. It is used in schools, for example, to help children learn a sense of order in the classroom and to focus on ...

Behaviorism is among psychology’s most robust principles. Per B.F. Skinner, the principle is that you get more of what you reward, less of what you ignore, and especially less of what you punish.

Discover how rational behavior shapes economic decisions, leading to optimal benefits and utility, with examples illustrating ...