Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or ...

As healthcare delivery continues to evolve, healthcare organizations are often moving too quickly from EHR implementation to population health to risk-based contracts, glossing over (or skipping ...

Healthcare providers are failing to integrate digital data platforms into their IT infrastructure, and analytics into their clinical and operational workflows. This despite widespread availability of ...

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and ...

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the ...

The Administrative Operations Integrated Analytics (AOIA) team is the primary data source for all reporting needs within Administrative Operations. AOIA is responsible for producing, validating, ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

Google LLC is doubling down on big data at its inaugural Data Cloud Summit today with the launch of three new cloud services that it says will combine to create an “integrated data cloud” that spans ...

Marketing today is in the midst of a revolution, a sea change that is challenging the very core of the marketing function. But where, ultimately, do you see this transformation headed? What does the ...

“Video continues as a central part of our society and the security industry as a whole,” explains Kevin Campbell vice president of sales for PureTech Systems. “Yet, as a data source, much of the ...

Integrated care is a key focus of next-generation care management programs, relying on clinical, social and behavioral data to paint a complete picture of a member and pinpoint where care gaps and ...