This is a question I get all the time: “How do I write a profile that attracts the person I’m looking for?” My answer may surprise you: You don’t. Often, when clients come to me wanting/needing a new ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

I spend a lot of time helping people improve their LinkedIn profile and align it with their real-world brand. And I’m often asked for examples of profiles that do the best job of showcasing their ...

Earlier this month, when LinkedIn started seeding “AI-powered conversation starters” in people’s news feeds to boost engagement on its platform, the move saw more than little engagement of its own, ...