The MEPRA Awards recognised winning campaings and winners that showcased standout work in the PR and communications space in ...

In his new role, Adas will lead deal structuring, commercial alignment and strategic partner engagement across high-impact ...

He calls for marketers to use meaningful storytelling to create connections rather than sell a sojourn. At the core of Red ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

By observing allergies in everyday Egyptian homes, RACK’s latest Levohistam campaign trades clinical tropes for lived-in ...

C2 Comms’ Suraj Sadeesh argues that great CX isn’t built on dashboards and AI hype, but on intuition, empathy and getting the ...

The appointment will see the creative communications agency oversee all public relations efforts for Dubai Autodrome.

A TikTok, NewtonX report finds advertisers expect AI to drive growth, but few have fully integrated it into their operations.

Radisson Hotel Group has introduced Creator Hub, a platform connecting nano content creators with Radisson Hotels & Resorts across the globe.

Webedia Arabia’s Choucair says the industry needs to acknowledge the rise of female esports players and their role as drivers ...

To explore how effectively agencies are supporting Saudi brands and brands operating in the Kingdom, Campaign Middle East ...

Interactive zones, engaging entertainment, immersive environments and a Guinness World Record reveal anchored Mansour ...