Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall ...

Dive into AdExchanger's trust economy coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from ...

The AI content licensing boom is real. But without neutral, scalable infrastructure, it’s on track to repeat programmatic’s ...

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock ...

NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to ...

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ...

Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV ...

Publishers are losing search traffic as consumers flock to generative AI engines. Publishers like PMC are going after traffic ...

Yahoo paid dearly in the form of $700 million in high-interest loans (6.5% above the US benchmark) and $900 million in junk ...

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped ...

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform ...