B2B marketing leaders earn influence by mastering financial acumen, aligning strategy to revenue, and speaking the language ...
At our Propolis Community Sprint, we gathered B2B marketing leaders for a physical and virtual roundtable. The topic? The art of saying no.
In our latest blog, we reveal our 2026 UK Rising Stars and Fastest Growers, from Bray Leino and Realm B2B to Blueprint ...
On the hunt for one of the top 10 marketing agencies in the UK? Check out our blog which gives you a glimpse, from Dentsu B2B ...
A practical course to help B2B marketers build commercial confidence and understand how marketing drives profit, not just pipeline. Learn to link your work to revenue, margin, and growth, and ...
The B2B Marketing UK Agencies Benchmarking Report is back and better than ever, featuring brand-new sections, a unique look at the marketing landscape and much more, utilizing data from 65+ of the top ...
Nearly a quarter (23%) of time spent on research projects is absorbed by reading and interpreting data tables, almost twice ...
This International Women's Day, check out Beatrice Alabaster's blog where she discusses psychological safety for women in the ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business ...
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...
To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...
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