Yahoo is using Scout’s first ad campaign to position the AI search assistant around trust, source transparency, and everyday ...

A study has shown that AI can make people make more rational decisions, compared to those made based purely on human ...

Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains ...

Reddit’s latest results show how AI ad tools, subreddit-based targeting, and community data are supporting its advertising ...

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Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy ...