Addressing questions about the app’s pricing, Mosseri stated that Edits will be free to use but may introduce paid features ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...

Every April 1st, brands dive into pranks – some clever, some questionable. But do these stunts create real engagement, or ...

ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of ...

IPL-related influencer content on YouTube, 51% enjoy behind-the-scenes cricket content the most, and 35% trust IPL influencer ...

The expansion of these offerings is part of YouTube’s broader effort to refine its revenue-sharing system, which continues to ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

The report provides analysis of AI's transformative impact on the Indian advertising industry, reshaping brand-consumer ...

Day 2025 with creative pranks spanning from sleep jokes to dating callouts and fictional AI products, showing how humor ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...