For now, it is going by a generic placeholder name, the Utah Hockey Club. As the team underwent its rapid move in the spring (normally, sports franchise relocations unfold over years, not months), its new ownership began to submit a flurry of trademark applications for possible names.
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The team announced Thursday that Outlaws will now be a choice, along with Mammoth and Hockey Club. Wasatch, the name of a mountain range in Utah, was one of the three original options offered by the team on Wednesday, but the first night of fan voting changed the team's mind.
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Utah Hockey Club announced this week that a public contest to name the team has been narrowed down to the final three options including keeping the generic Utah Hockey Club name, Utah Mammoth and Utah Wasatch.
And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.
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It is now down to three names for the NHL franchise in Utah. On Wednesday evening, the fanbase in Utah can vote on three potential names — and two logos — for their new team: