E-commerce firm eBay forecast first-quarter revenue below Wall Street estimates on Wednesday, as economic uncertainty compelled unaffluent buyers to cut discretionary spending, sending its shares down nearly 9% in extended trading.

EBay Inc. projected sales for the current quarter that missed analysts’ estimates, guidance that Chief Executive Officer Jamie Iannone attributed to soft demand in Germany and the UK.

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Strategically, eBay has prioritized increasing engagement via advancements in AI-powered listing tools and entering new partnerships, such as the integration of eBay listings with Meta Platforms' Facebook Marketplace. This partnership aims to broaden its market exposure and drive higher GMV, which rose by 4% to $19.3 billion year-over-year.

Bay shares dip ~5% on Q4 revenue miss, but GMV growth accelerates, driven by global expansion and trading cards. Explore more details here.

BMO Capital analyst Brian Pitz raised the firm’s price target on eBay (EBAY) to $63 from $59 and keeps a Market Perform rating on the shares after its Q4 earnings beat. The company is executing well,

What is the outlook of the eBay stock price ahead of its earnings? We explain whether it is a good asset to buy and hold

Cantor Fitzgerald analyst Deepak Mathivanan reiterated a Hold rating on eBay (EBAY – Research Report) yesterday and set a price target of