It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

German automotive company BMW has introduced a new logo, that comes with a transparent and hollow interior. The old logo (pictured left) was three dimensional and included the three iconic colours ...

It was last changed in in 1997. BMW’s first logo was spotted on aircraft and automobiles in 1917. The logo has been changed regularly since then. The truth about some brands is that they speak for ...