For the past few months, ProfHacker has published a series of posts on the “disruptive student.” These disruptive student behaviors range from the For clarity, we are defining “disruptive student ...

Corporate slogans can make shoppers rebel, according to a recent study. In an article for the April issue of the Journal of Consumer Research, researchers said corporate slogans exhorting consumers to ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.