The punny headlines practically write themselves, as Charmin ... paper every month for a year, worth a total of more than $400. The problem is, there’s only meant to be one winner per month.

the new Charmin Forever Roll is massive. But one roll can last a single-person household up to three months, and Forever rolls require half as much storage space as conventional rolls, a P&G ...

"Now go up to ONE MONTH before changing your roll," an ad for the Charmin Forever Roll said at launch. "With Forever Roll, you can go longer between roll changes without sacrificing your comfort.