Attorneys say the eco-friendly marketing and promotion of Charmin toilet paper intentionally targets consumers hoping to make environmentally conscious purchases, all for the benefit of P&G ...

The Charmin mobile ads promote the company’s Ultra Strong products and show users where they can buy toilet paper online ... to educate or entertain their target audience,” Ms. Perez said.

Procter & Gamble's Charmin is demonstrating the strength of its products through a sponsorship of online wedding planning hub Cheap Chic Weddings? annual toilet paper wedding dress competition, which ...