Kelly Osbourne has bid farewell to her iconic dark purple hair after five years, revealing a new look that has left fans in awe. The 39-year-old unveiled her freshly bleached ashy blonde locks to ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.