Purple shampoo can prolong color-treated hair and brighten natural blonde hair. Shop some of the best purple shampoos from ...

Kelly Osbourne has bid farewell to her iconic dark purple hair after five years, revealing a new look that has left fans in awe. The 39-year-old unveiled her freshly bleached ashy blonde locks to ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.