You’ve done it. You’ve invested in a professional logo. After rounds of feedback and approvals, the designer sends you the final assets in a zip folder. You open it, and your heart sinks a little.

A logo isn't a magic trick; it's an empty vessel that absorbs meaning from your actions over the years. The most famous shoe brand logos aren't clever; they're brutally consistent and straightforward.

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Campaign logos are the visual centerpiece of a presidential candidate's branding strategy. They appear in campaign ads, press materials, and merchandise. This page features the logos and campaign ...