Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands

Pentium and Scion weren't killed by bad strategy or weak launches. The most dangerous brand decisions aren't the obvious ones.
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Is Intel Back in the AI Race? What’s Changing the Narrative

Intel (NASDAQ: INTC) stock has nearly doubled over the past year, gaining 91.46% to a current price of $46.18. Its 22.9% YTD gain that sharply outpaces the Nasdaq’s −6.2% YTD return. Yet analyst ...