As Redick shifts his attention to the postseason with championship aspirations, James congratulated JJ following a 140-109 ...

With the arrival of LeBron James and Deion Sanders' Nike LeBron 21 "Prime '93" sneakers just around the corner, another ...

Deion Sanders-inspired colorway of LeBron James' signature shoe will soon hit retailers, joining the upcoming "Prime 93" ...

EL SEGUNDO, Calif. (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness ...

Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest ...

While the worldwide debate continues about whether LeBron James is the best basketball player of all time, there seems to be ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Florida won their third title after beating Houston in the NCAA March Madness final. Kahuku players support head coach Sterling Carvalho amidst firing drama. The full trailer for "Mission ...

For LeBron, the decision was a pragmatic choice, an opportunity to move his mom Gloria out of poverty. James wanted to emphasize the financial security afforded by the richest rookie shoe deal in ...

Michael Jordan was LeBron James' childhood hero and the reason ... In the past, Jordan has taken signing with rival shoe companies personally, like when he promised Dee Brown he had to "kick ...

Barkley was rocking a pair of LeBron James Retro 4 cleats that day ... "I see guys rocking my shoes and doing things like that?"James said. "That's love. That's real." As Barkley continues ...