Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Cola, Pepsi, Dr. Pepper, and others make billions each year, and Americans consume more than 38 gallons of soda per person ...