“I thought that’s about as positive a reaction as you’ll get. And they did – he sold it.” As with so many of the slogans on our list, the expression is now part of everyday speech, despite the fact ...

HSBC discovered this when its “Assume nothing” slogan was converted to “Do nothing” in several countries. Soon after, the company rebranded its entire global private banking operation at a ...

What the party promised ahead of SA's first non-racial democratic elections Together we have won the right for all South Africans to vote. On 27 April, for the first time in our history, all of us ...