The Maple Leafs unveiled their new helmet partner that really puts the "o" in Toronto. The franchise's helmets will now ...

Today, the Toronto Maple Leafs unveiled OREO as the team's new helmet sponsor as part of a multi-year deal. The logo ...

The partnership with OREO is a perfect partnership with Toronto's jersey sponsor, Milk — the Dairy Farmers of Ontario. One ...

The Maple Leafs unveiled their new helmet partner that really puts the "o" in Toronto. The franchise's ... deal to have the DFO's cursive "Milk" logo sprawled on the upper right of the Leafs ...

The Toronto Maple Leafs on Tuesday revealed why the team removed the letter "O" from their social media accounts and Scotiabank Arena signage. The change ...

The Oreo logo replaces the Canadian restaurant chain Pizza Pizza, the Maple Leafs' helmet sponsor last season.

One former Leaf is bound to be disappointed he missed the boat. Forward Noel Acciari, now with the Pittsburgh Penguins, is a ...

The Toronto Maple Leafs have announced cookie brand Oreo as the team's helmet sponsor for the upcoming NHL season. The new ...

The mystery surrounding the missing "O"s from Toronto Maple Leafs' advertisements and social media posts has been solved. On Tuesday, September 17, the Leafs announced a creative new sponsorship deal ...

Another big week in sports marketing & B&T has all the latest here. No news on the Columbians sponsoring Josh Addo-Carr.