You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Ariana Madix has sported some iconic hairstyles throughout the years, but she's stayed in the blonde lane for the most part. In the past, however, and more recently, the Vanderpump Rules alum has ...

Her bestie, Gina Kirschenheiter, wrote, "Dark!" while Heather Dubrow gave her two cents on the change up: "Stunning!" Emily ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and ...

The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

"It’s perfect and makes me want to cry tears of JOY that I found such a great moisturizer." View Entire Post › ...

Fans of Ariana Grande, the pop star, have been rooting for a switch up from her Wicked era, in hopes that maybe a return to ...

A viral beauty trend dubbed “recession brown” is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

With the hair texture left off the original hair typing chart, how can we define who has 4C hair and who doesn’t? An expert ...