The new logo reflects the black-and-white color palette of HBO’s branding and retains the ... “With our blue and the way that the logo is designed, what we were going for is a combination of premium ...

Streaming service Max, previously known as HBO, launched a redesigned logo on March 30, 2025. As per reports, the new design replaces its blue interface with a monochrome color scheme.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.