Kelly Rowland made the case for feminine suiting on "The Jennifer Hudson Show" on Thursday. Rowland sported a full Helsa look ...

Ciara suited up for her first of two cohosting stints during the "Today" show alongside Jenna Bush Hager on Wednesday in New ...

Elsa Hosk wore three see-through lace outfits to star in Helsa Studio's "True Romance" campaign ahead of Valentine's Day.

Elsa Hosk's new exposed-bra styling hack includes matching underwear with a co-ord set from her brand, Helsa Studio.

As part of the set, Ciara rocked matching high-waisted pants, which also embraced supreme length thanks to their straight ...

Call it a Scandi Summer or the Elsa effect. (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days, that’s because they are. But it’s more ...

There are some celebrities who’s wardrobe I’d do pretty much anything to get my hands on. One such celebrity is Jasmine Tookes, the model come influencer whose elegant style is the stuff ...

Brink modeled a beige Helsa dress with ruching along the bodice and hips. The athlete accessorized with nude pumps and gold jewelry, including cuff bracelets and a dainty necklace. Brink wore her ...

Kelly Rowland brought neon hues to the red carpet at the 2025 Fifteen Percent Pledge Gala in Los Angeles on Saturday. The ...

Rowland sported a full Helsa look consisting of an oversize double-breasted blazer with peak lapels and a strapless foldover dress. A pair of black Converse and layered necklaces, including an ...

For her first cohosting gig, Ciara opted for a coordinated suited look courtesy of Los Angeles-based brand Helsa. The “Level Up” singer wore a gray double-breasted blazer with white pinstripes, ...

Kelly Rowland brought neon hues to the red carpet at the 2025 Fifteen Percent Pledge Gala in Los Angeles on Saturday. The ...