This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of the new platform called BMW Operating System X.

Dubbed the BMW Panoramic iDrive, the infotainment offering consists of an innovative head-up display (HUD) that spans the entire width of the windshield and beams information onto

BMW is rethinking its car infotainment experience with a bunch of new technologies working in tandem. Starting late 2025, it'll begin outfitting all of its vehicles with what it's calling the 'Panoramic iDrive' system,

BMW is rethinking its infotainment systems for a new generation of electric vehicles.The Latest Tech News, Delivered to Your Inbox

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BMW used CES to introduce their new Panoramic iDrive system, which features a pillar-to-pillar display located at the base of the windscreen. Now, Hyundai Mobis is one upping them with a holographic head-up display that projects information onto the bottom of the windshield.

With its sweeping 3D graphics, the head-up display, or HUD, is Panoramic iDrive's most eye-catching component. BMW says the HUD projects navigation and dashboard information within the driver's line of sight without needing a special windshield coating—which means drivers won't have another thing to pay for when a rock inevitably cracks the glass.

The BMW iDrive system, launched in 2001, has evolved over the years and now receives a major update with the "Panoramic Vision".

You still can’t use your phone while driving, but all new BMW drivers will have an A-pillar to A-pillar BMW Panoramic iDrive Head-Up Display in their new car from the

BMW's new AR windshield system gives drivers the information they need, without taking their eyes off the road.