Audit hidden data, filters, and hard-coded values to ensure your Excel spreadsheets are professional and precise.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

The president was barely a year into his administration when a health care debate began to consume Washington. On Capitol ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the ...

A 1966 example of the Ford GT40 MkII is heading to auction in January—and it’s not just any example of the already ultra-rare car, but the “most original” one. Eleven MkII GT40s were built, and just ...

Wilson Beaver is a senior policy advisor in the Allison Center for National Security at The Heritage Foundation. David Lewis is a member of the Young Leaders Program at The Heritage Foundation. On the ...

Threshold has introduced upgrades to its tBTC bridge, which it claims will better position the $500 billion worth of Bitcoin held by institutions and whales to access DeFi opportunities. Crypto ...

The calendar still says fall, but the atmosphere is skipping ahead to winter as a rush of Arctic air sends more than two dozen states into a brief deep freeze. It all starts this weekend in the ...