It can feel tricky to figure out how these trends fit in with your own personal style, and even overwhelming to pinpoint ...

Apparel and shoes are seeing some of the biggest markdowns with popular brands like Lululemon, Nike, Adidas, Patagonia and ...

Caroline Baudino is the face behind Shop with Caroline, an Instagram account that's making waves among women over 50.

Fans go bonkers for the flattering Gloria Vanderbilt bestsellers: 'I will live in these,' raved one of the denim's 45,000+ ...

After the great loungewear years of 2020-2022, it's perhaps unsurprising that the women of social media and fashion week alike turned to baggy 'dad-style' and vintage 'mom' jeans. The denim ...

With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...

QVC has unveiled an exclusive collaboration with Carla Rockmore, a renowned fashion designer and style influencer celebrated as the “Real Life Carrie Bradshaw.” Carla Rockmore’s new ...

Women over 50 years old are more likely to develop deficiencies in vitamin D and B12, so supplementing with these nutrients will give you extra assurance that you’re meeting your daily needs for ...

But you could also call her a rising fashion ... for trendy styles at the time: a high-neck, short-sleeve blouse tucked into a black-and-white circle skirt, knee-high boots over semi-sheer tights ...

Many women of different ages repeat this same mistake over and over ... The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime ...

So, consider this your definitive guide to the best women’s boots around – as tried and tested by a fashion editor ... This sub-£50 New Look style is one not to miss out on – the leather ...

Physical activity is an excellent way to combat the woes that come with growing older, and we're here with 10 active hobbies and exercises for women over 50 to live longer. The best part? You'll ...