Amidst cultural blunders from all corners of the globe, 'CQ' is perhaps the most overlooked ingredient for global business ...

Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

For Good” is expected to be similar to the playbook used for “Wicked,” with a few alterations to avoid oversaturating ...

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow ... I’m delving deep and bringing that knowledge to a company. That's ...

Members of the family who own OxyContin maker Purdue Pharma, and the company itself, agreed to pay up to $7.4 billion in a new settlement to lawsuits over the toll of the powerful prescription ...

TVS Motor Company Ltd., incorporated in the year 1992, is a Large Cap company (having a market cap of Rs 1,07,999.18 Crore) operating in Auto sector. TVS Motor Company Ltd. key Products/Revenue ...