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Who is on the NBA logo? Meet the legend behind the silhouette
It is one of the most identifiable pictures in sports. Alan Siegel, a brand consultant entrusted with developing the NBA's new insignia, produced the logo in 1969. Basketball was gaining ...
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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
"I found this picture of Jerry West dribbling down ... People around the NBA suggested a logo change. Kyrie Irving started an Instagram campaign to make Kobe Bryant the emblem after the Black ...