Nike hit all the right notes with its timely ad with a green jacket after Rory McIlroy's first Masters win on Sunday.

Head coach Jim Harbaugh has been hyping Herbert up since he was hired nearly a year-and-a-half-ago, so perhaps this media stunt stems from some newfound confidence. Or perhaps, the star quarterback ...

Washington Capitals superstar Alex Ovechkin passed Wayne Gretzky on Sunday afternoon to become the NHL’s all-time leading ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

To commemorate UConn etching itself yet again in the basketball history books, Nike released a commercial shortly after the Huskies' victory. The ad paid tribute to UConn's dominance, in addition ...

Paige Bueckers is the talk of the basketball town. The 23-year-old is fresh off leading her UConn Huskies through the 2025 March Madness tournament to the women ...

The UConn Huskies are top dogs once again. On Sunday afternoon, UConn dominated the South Carolina Gamecocks 82-59 to win ...

Nike's TV ads were major events back then. They had the ubiquitous slogan "It's gotta be the shoes" by Spike Lee's character Mars Blackmon in the Air Jordan ads. Barkley's memorable one-on-one ...

After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.

While Nike has been investing in advertising and innovation, competitors like Adidas and Hoka are gaining mindshare and market share with consumers in the lifestyle and running categories.