Nike is releasing a new iteration of the original ‘Neon’ Air Max 95 colorway based on an unrealized 1994 sketch from the shoe ...

One of Nike’s first sneakers was the Cortez —a design that Bowerman had been working on for years prior—that featured a ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Here’s how it works. I’ve been testing the best Nike running shoes for almost a decade and at this point I have used multiple generations of most of the popular lines from the brand ...

Nike’s influence in the NFL remains strong, especially with top stars often favoring its cleats and gear. However, Under Armour’s addition could create more competition, pushing all brands to ...

There may come a time when Nike is a buy again. But today, I see too many risks and too few reasons to own the stock. For that reason, I’m assigning Nike a grade of Sell and will remain on the ...

For now, it appears the Nike Air Max 90 Camo Pack will include six versions in 2025. While they’re all part of a series and embrace the same general design formula, each sneaker also stands on its own ...

To me, it is quite clear that, in this environment, both because of its own faults and because of more cautious consumer spending, Nike is having a hard time driving strong demand for its products.

Nike is shifting its online marketplace to a full-price model, reducing discounts. Revenue for Nike Direct was down 10% on a currency-neutral basis in fiscal Q3. CEO Elliott Hill had previously ...

Instead, it shifted more of its inventory to its own channels, especially online. But the abrupt change hurt Nike’s sales, and Nike has since brought back some of those partnerships.