Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Just as many people were staring at the sky, waiting for the totality of a rare solar eclipse, Nike took the opportunity to drop a fresh new logo. But not just any logo: an alien carved into a south ...

Nike will release the first Caitlin Clark sneakers next year. The WNBA superstar, and Nike endorser, announced on Instagram Monday that she’s the sportswear company’s newest signature athlete, meaning ...