It's taking a little longer to sell Olivia Wilde's hot sexual comedy The Invite, we hear, and that's because Warner Bros' new ...

Cyprus Airports continue to demonstrate strong and sustained passenger growth, driven by a balanced mix of established and emerging routes that reinforce the island’s position as a leading leisure ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Little Caesars is introducing a new Mix-N-Match menu that delivers variety, flavor, and great value. From November 3 to November 23, 2025, customers can choose any two or more menu items for just ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Mention “the play-offs” to Wrexham supporters of any vintage and chances are their first response will be to shudder. Six times the club now owned by Ryan Reynolds and Rob McElhenney have competed in ...

Guests can grab two preselected drinks for $5, plus a free large cup of ice to mix up their own custom creation. In addition to beverage innovation, the travel center chain is focusing on rolling out ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

With Clarke Schmidt going on the IL with right forearm tightness, the Yankees have to call up a starter to replace him in their rotation. One of the pitchers in the mix according to manager Aaron ...

Tension: Marketers need clear guidance on where to spend next, yet most measurement tools trade transparency for convenience—forcing teams to trust whatever the vendor black box spits out. Noise: ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...