My biggest gripe about modern smartphones is that they’re too complex. This was true before the chatbots became The New Thing, but generative AI has only accelerated the problem. Samsung is first out of the blocks with its solution: a repurposed Bixby on the Samsung Galaxy S25 Ultra.

When you trade in your old phone with T-Mobile, you'll get it for free. New and existing customers can swap an old device in any condition for a new Galaxy S25+ for free, or use the credit for up to $1,000 off other models like the top-of-the-line Samsung Galaxy S25 Ultra (delivered as 24 monthly credits on your bill).

Last month, Samsung unpacked its latest flagship smartphones, the Galaxy S25 series. The company sent me two: the midrange S25+ and the top-tier S25 Ultra, while AT&T loaned me an Ultra on their network. (The Samsung models are on T-Mobile.)