Sundance takes place every January, turning the "ski town of 8,200 full-time residents into a snowy circus, with over 20,000 people streaming in from around the globe," said the Times. When this happens,

PARK CITY, Utah (AP) — With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.

When Sundance leaves in 2027, attendees are weighing the pros and cons of the three finalists, Salt Lake City, Boulder, and Cincinnati.