Swift’s] stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized ...

NEW YORK — Just one retail chain was enough for Taylor Swift to have the ... numbers are more precise: Swift sold the book exclusively through Target which launched the “Eras” tie-in on ...

Taylor Swift's self-published "The Eras Tour Book ... the New York Times reports. The Target-exclusive book features personal reflections from Swift as well as over 500 photos, including never ...

Last year, Taylor Swift released a YouTube video where she was seen wearing the purple Pirouette Skort by POPFLEX that sold ...

President-elect Donald Trump predicted that Taylor Swift would see her ... The strong early sales of Target’s exclusive book highlight Swift’s undeniable success—something Trump may want ...

A writer tries on the limited-edition Blogilates apparel collection at Target, including the $35 dupe of Taylor Swift's viral ...

Swift has a close relationship with her backup singers and dancers and frequently posted pictures with them during her nearly ...

The pop star wore a purple Popflex piece in a music video, and there's a similar one available through Cassey Ho's Blogilates ...

A new year is on the horizon, and whether your new year goals include getting more active or just looking good while heading ...