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The group is hoping for a pick-up over the year ahead, with ‘more events announced for 2025 than in all of 2024’.

Travelodge annual sales have edged higher. The budget hotel brand says consumers prioritised experiences and leisure trips were bolstered by events like the Six Nations rugby and Crufts.

Travelodge has revealed its yearly sales edged higher as consumers prioritised experiences, but said 2025 has got off to a slow start in spite of a demand boost from the Six Nations rugby and Crufts.

Travelodge has revealed its yearly sales edged higher as consumers prioritised experiences, but said 2025 has got off to a slow start in spite of a demand boost from the Six Nations rugby and Crufts.