Dell Optiplex Micro Plus 7020 mini PC review
The Dell OptiPlex Micro Plus 7020 is designed for businesses that require a compact yet efficient workstation. Featuring 13th ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...
Digital Trends15d
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Optiplex? G-series ... We do know, however, that what used to be XPS, will now be Dell Premium. So, the XPS 13, 14, and 16, will be renamed the Dell 13 Premium, Dell 14 Premium, and Dell 16 ...
Dell Overhauls Laptop Branding at CES 2025: XPS, Inspiron, and More Phased Out
Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...