Bata has launched an innovative Augmented Reality (AR) filter as part of its Sneaker Fest campaign, allowing customers to ...

In 2021, Mercedes premiered its augmented reality head-up display on the luxury S-Class sedan. The graphics projection ...

Extended Reality Market Extended Reality Market Dublin, Jan. 06, 2025 (GLOBE NEWSWIRE) -- The "Extended Reality Market by ...

This programme equips professionals with industry-leading expertise and skills to drive innovation in the fast-expanding AR and VR landscape, informed IIT Delhi ...

The integration of augmented reality and artificial intelligence is advancing wearable technology, with smart glasses emerging as a significant innovation. Thes ...

The UK Royal Air Force (RAF) has completed a series of flight trials using Advanced Tactical Augmented Reality Systems ...

The USA nocturnal tourism market is growing at 5.2% CAGR, fueled by rising night vacation spending. Cities like New York, Las ...

When the Cross Meets the Smartphone By Noh Seok-joon (Master K-architect engineer) The concept of "ubiquitous" once ...

There are already a number of head-mounted devices (HMDs) that can support these technologies. These include Apple’s Vision ...

Mercedes offered similar technology in the C-Class sedan ... Mercedes also wants to use augmented reality glasses for immersive virtual brand experiences. It would allow interaction with vehicles ...

To redefine immersive technology education, the Indian Institute of Technology Delhi (IIT Delhi) has launched an Executive ...

Dan Orlovsky and ESPN have integrated the use of virtual reality into "NFL Live" segments, helping give fans a new perspective.