Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site ...

McDonald's USA has announced the appointment of Alyssa Buetikofer, currently chief marketing officer (CMO) of McDonald's Canada, to the role of senior vice-president, CMO and customer experience ...

Alyssa Buetikofer, currently CMO of McDonald’s Canada, will assume the role of senior vice president, chief marketing and customer experience officer of McDonald’s USA on Feb. 15. Hassan will ...

As for his replacement? That would be Alyssa Buetikofer, who is currently the chief marketing officer for McDonald’s Canada and has been with McDonald’s since 2011. During her last stint in ...

McDonald's U.S. Marketing Chief Steps Down McDonald's is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S. business on Feb. 15.