EA made generative AI core of its business
EA shows concept video of user generated game content using AI tools, and it's a world of cardboard
During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, crafting a world of cardboard boxes.
EA Says AI Is 'the Very Core' of Its Business: What Does That Mean?
But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,
AI is "the very core of our business", says EA CEO
EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel
EA's going all in on AI for video game design
EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and the ability to generate Create-A-Sim outfits based on provided images. The news received mixed reactions among fans, with some claiming that it would take the fun out of the game.
EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy
EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.
EA Reveal Future Plans & Are All-In On Generative AI
EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.
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EA Shows Its First AI Game Concept
At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...
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EA will use generative AI to completely transform user-generated content
Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...
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EA Didn’t Show Battlefield 7 Footage, but Fans Already Panic Over New Tech Presentation
The use of AI in games can cause anxiety—sometimes even to the point of exaggeration. Fans fear for the future of Battlefield ...
EA aims to double audience to over 1 billion in 5 years
Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.
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EA Looking to Use AI to Take User-Generated Content to the Next Level
Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...
EA says it's going to use AI to fix The Sims 4's really annoying user content gallery
LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...
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EA's experimental AI tech could change gaming forever
EA has ambitious ideas for the future of AI, with experimental concepts completely revolutionizing the realms of custom game experiences through gen AI.
EA Sports FC 25 review – great ideas that don’t quite reach their potential
The new EA Sports FC 25 introduces Rush mode, revamped tactics, and a new AI system, but it's not the convincing win it could ...