Meta isn’t shy about its ambitions to make its Ray-Ban smart glasses a mainstream gadget. So much so, it’s made not one but two Super Bowl ads featuring not one, but two Marvel actors. (And Kris Jenner.

Recent leaks suggest that Meta is gearing up to launch a new generation of smart glasses this year – ones that are just like its existing Meta Ray-bans, but with a built-in disp

Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the social networking firm pushes its smart glasses.

Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.

In an all-hands meeting, Meta CEO Mark Zuckerberg revealed that it sold one million units of Ray-Ban Meta glasses last year.

From Ethan Hunt’s spy glasses in Mission Impossible, to James Bond’s savvy shades in the 007 films, glasses-asa-gadget have been capturing our imaginations for decades.

Meta's investment in VR/AR could surpass $100B by 2025, with $80B already spent. It sold 1M Ray-Ban glasses in 2024, with $85B invested in Reality Labs.

Since their launch in 2023, the Ray-Ban smart glasses have evolved significantly, with new features that make them more functional and appealing. One of the standout updates is the integration of multimodal AI,

Early smart glasses received a bit of a tepid response but, as AI brings more features to wearables, 2025 could be a make-or-break year for the technology. During its quarterly earnings call, Meta lead Mark Zuckerberg said the upcoming year will be a “defining year” for the smart glasses category and hinted at a third generation for the Meta Ray-Bans.